Fashion Patrons Start-up Workshops for Fashion Designers
October Dates: 10.10 – 22.10.2011
Location:
Fashion Patrons
Görlitzer Str. 51
10997 Berlin
Course begins daily at 10:00 am
Course ends daily at 4:30 pm
Workshop // Monday, 10.10.2011
PR Basics for Startups
Coach // Silke Bolms and Kerstin Geffert
This workshop, will describe and interpret the experience of PR work for new designers. The course will deal with the PR basics which helps young labels breaking into and competing in the market. Besides looking at how to write solid marketing texts and how to use images to establish a label’s visual identity, the workshop will also involve some interview training.
Workshop // Tuesday, 11.10.2011
Building a Sales Roadmap Using Virtual Communities
Coach // tbc
The course will focus on business models based on social online communities. In the context of Web 3.0, the Internet has once again become a vibrant platform for entrepreneurial activity. This course aims at pointing out both the opportunities and threats for entrepreneurs in this field. How sustainable are business models in the field of Social Media? Which actions can be taken to keep customers around?
In the context of Web 3.0, the Internet has evolved as a vibrant platform for entrepreneurial activity.
This course aims at pointing out both the opportunities and challenges for entrepreneurs in this field.
What do I need to get started and how much do I have to invest? What tools do I need to get a web biz up and running?
Workshop // Wednesday, 12.10.2011
Strategy Safari
Coach // tbc
This interactive workshop teaches the essentials of strategic company management as well as training communication and cooperation skills for dealing with financial service providers. Working in networks, entering new markets, understanding competition and integrating stages of net product are the main focuses. How to tackle borrowing requirements and possible effects of the economic crisis is discussed in the second part of the workshop. Participants are given concrete advice on how to acquire loans and equity capital for their business and shown practical guidelines for dealing with the financial side of a start-up.
Workshop // Thursday, 13.10.2011
Trend- and Market Research to Develop New Business Opportunities
Coach // Karin Leiberg
How are trends created? How can they be analysed and the findings put to use? What role do trends play for me as a designer and which of them should I work with? This workshop will look at the definition and development of trends and at the places where and tools with which they can be discovered. The workshop will deal with visualizing trends, e.g. by means of mood-boards, and using these insights to develop new design strategies.
Workshop // Friday, 14.10.2011
How to Create a Successful Look Book
Coach // tbc
When creating a fashion start-up, one of the first things that must be decided on is the conceptual layout. How do you create a powerful Look Book which encourages your own creativity, inspiration, and at the same time best describes you and your design to potential consumers. This workshop will guide you thorough the do’s and dont’s for both amateur and professional designers. You will discuss techniques that can be used to enhance your layout, as well as receive insights into the factors that make a Look Book successful. You will look at examples and discuss them while creating your personal professional Look Book.
Workshop // Saturday, 15.10.2011
Showcase your Brands
Coach // Katharina Kemmler and Ela Küster
Fashion shows, trade fairs and press and sales documents present designers with the task of conveying the style and message of their collection on new visual levels. In this workshop we will discuss conventional and innovative approaches, practise handling the tools of the trade, and analyse frequently arising difficulties.
Workshop // Monday, 17.10.2011
How to Prepare a Business Plan
Coach // Silvia Brune
The course will provide insight on writing a business plan. It will touch on different types of business plans, the most important components and why it is important. The intent of the course is to help you choose the format which best suits your concept and kick-start the creation of your own business plan.
Workshop // Tuesday, 18.10.2011
How do you Attract Buyers
Coach // Martin Premužić
The main topic of the workshop is what does a buyer look for when he/she is picking out collections for his/her shop. The course will deal with: sales basics, branding your collection, prics calculation, ordersheets, terms and conditions, trade shows and the relevante of this term of buyers. Topics such as why do brands matter, elements of strong brands, what can be branded, and the effect of brands from a consumer perspective will all be pursued. The course will help you understand and analyze brand positioning and perceptual spaces, as well as the importance of updating positioning over time. you will evaluate the role of the Internet as an important distribution channel and how to best use it to maximise your success as a start-up business..
Workshop // Wednesday, 19.10.2011
Production Management
Coach // tbc
Develop a strategy, network and take your fashion skills to the next level! If you are ready to start your own business and have gotten to the point where you need to expand your business this course will guide you through the current fashion business landscape. What are the domestic and off-shore apparel production processes? What should a diagram of a production department’s division of labor, stages of costing, and scheduling look like? The course takes a look at the complete management process, from the costing, and planning that takes place domestically, to the off-shore production processes that include sourcing, making your first sample, assembly and finishing, andpackaging and distribution.
Workshop // Thursday, 20.10.2011
Sales and Distribution
Coach // tbc
In a world where it is no longer enough to simply have the best product, designers have to focus on core competencies and closer partnerships over the whole supply chain. You will be faced with all the following issues: inquiry handling, price quotation preparation and processing, contracts and contact management, monitoring the sales transaction, calculating pricing and taxes, checking credit limits, invoicing/billing. How do you find your buyers and how do you best accommodate their needs?
Workshop // Friday, 21.10.2011
Business Management for Start-Ups
Coach // Alexander Bretz
The business management unit will integrate several core areas of the business fashion. The workshop will give you insight on valuable topics that deal company form, how to register a company, how to best protect your idea, name and the basic trademarks, patent and copyright law will be discussed. How to best protect your designs and what do you need to take into consideration when starting a business. Setting prices will also be a highlight of the course and how to determine the basic price of your product and how you can afford to sell it by interpreting various pricing strategies. You will also discuss what contracts involve and what to incorporate.
Workshop // Saturday, 22.10.2011
Marketing / Brand Marketing
Coach // Jo Jackson
Fashion marketing is more essential than ever to business success in the constant- changing global and domestic marketplace. Understanding the product/market and consumer complexity, which now prevails, requires innovative strategies, business models and tactics. You will explore various strategic models and theories and examine these in the context of the fashion business. You will investigate and examine individual examples of international fashion brand marketing and look at the significant modern growth of international fashion branding. You will create a brand marketing strategy in the context of the fashion industry and also look at economic justification.