Please Click Here for more information and to download our press release

Are you craving style? Come and taste some Berlin fashion at Paris Fashion Week SS12.

You are invited to come and meet 10 Berlin designers and view the labels SS12 collections at both the Tranoï and (capsule) trade fairs at Paris Fashion Week winter 2011.

For more information please Click Here .

Are you a young Berlin designer? Then you do not want to miss out on this opportunity, if you are interested in going to Paris for Fashion Week in October.

If so please do let us know as soon as possible. All you have to do is fill out the following form: https://spreadsheets.google.com/spreadsheet/viewform?formkey=dGdEREJXRFZtemlaZklVZTR1ektIM1E6MQ

And send us your lookbook to (its fine if they are from the last season): info@fashionpatrons.com

Exact dates:
Paris Fashion Week 27.09.-05.10.2011

For more information: ParisFashionWeek

Are you a fashion design graduate or belong to the new generation of designers and are looking for a suitable platform to present your outfits? On the occasion of the Launch of the new C7 Smartphone and of the upcoming Berlin Fashion Week, Nokia offers the possibility to present your collection in their new campaign. We are organizing events in three cities: Berlin, Munich and Düsseldorf.  The campaign will be shot by the Fashion photographer Yves Borgwardt. www.yvesborgwardt.com
Do you want to participate with an exciting collection? Send us your looks to: smartstyles@fashionpatrons.com
Exact dates:
Berlin: 20. – 22.01.2011 | Torstr. 114 (Fashion Week)
Munich: 27. – 29.01.2011 | Hildegardstrasse 2
Duesseldorf: 03. – 05.02.2011 | Lorettostrasse 9

Marketing / Brand Marketing

Coach // Jo Jackson

Fashion marketing is more essential than ever to business success in the constant- changing global and domestic marketplace. Understanding the product/market and consumer complexity, which now prevails, requires innovative strategies, business models and tactics. You will explore various strategic models and theories and examine these in the context of the fashion business. You will investigate and examine individual examples of international fashion brand marketing and look at the significant modern growth of international fashion branding. You will create a brand marketing strategy in the context of the fashion industry and also look at economic justification.

Workshop // Friday, 21.10.2011

Business Management for Start-Ups

Coach // Alexander Bretz

The business management unit will integrate several core areas of the business fashion. The workshop will give you insight on valuable topics that deal company form, how to register a company, how to best protect your idea, name and the basic trademarks, patent and copyright law will be discussed. How to best protect your designs and what do you need to take into consideration when starting a business. Setting prices will also be a highlight of the course and how to determine the basic price of your product and how you can afford to sell it by interpreting various pricing strategies. You will also discuss what contracts involve and what to incorporate.

Coach // tbc

In a world where it is no longer enough to simply have the best product, designers have to focus on core competencies and closer partnerships over the whole supply chain. You will be faced with all the following issues: inquiry handling, price quotation preparation and processing, contracts and contact management, monitoring the sales transaction, calculating pricing and taxes, checking credit limits, invoicing/billing. How do you find your buyers and how do you best accommodate their needs?

Workshop // Wednesday, 19.10.2011

Production Management

Coach // tbc

Develop a strategy, network and take your fashion skills to the next level! If you are ready to start your own business and have gotten to the point where you need to expand your business this course will guide you through the current fashion business landscape. What are the domestic and off-shore apparel production processes? What should a diagram of a production department’s division of labor, stages of costing, and scheduling look like? The course takes a look at the complete management process, from the costing, and planning that takes place domestically, to the off-shore production processes that include sourcing, making your first sample, assembly and finishing, andpackaging and distribution.

Workshop // Tuesday, 18.10.2011

How do you Attract Buyers

Coach // Martin Premužić

The main topic of the workshop is what does a buyer look for when he/she is picking out collections for his/her shop. The course will deal with: sales basics, branding your collection, prics calculation, ordersheets, terms and conditions, trade shows and the relevante of this term of buyers. Topics such as why do brands matter, elements of strong brands, what can be branded, and the effect of brands from a consumer perspective will all be pursued. The course will help you understand and analyze brand positioning and perceptual spaces, as well as the importance of updating positioning over time. you will evaluate the role of the Internet as an important distribution channel and how to best use it to maximise your success as a start-up business..

Workshop // Monday, 17.10.2011

How to Prepare a Business Plan

Coach // Silvia Brune

The course will provide insight on writing a business plan. It will touch on different types of business plans, the most important components and why it is important. The intent of the course is to help you choose the format which best suits your concept and kick-start the creation of your own business plan.